Skills & Competencies for Marketing Specialist

Marketing Specialist job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Marketing Specialist

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.

JOB RESPONSIBILITIES for Marketing Specialist

Creates, conveys brand messages and improves brand awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars.

Marketing Specialist SALARY RANGE

BASE 50%
$78,609
TOTAL 50%
$80,747
Job Level
P02
Job Code
SM15000345
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Marketing Specialist Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Specialist skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

12 general skills or competencies (Job family competencies) for Marketing Specialist

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
See 4 More Skill Behaviors
2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
See 4 More Skill Behaviors
3 Marketing Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Specialist
Proficiency Level - 4
5 Competency for - Marketing Specialist
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Specialist

1 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
See 4 More Skill Behaviors
2 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Identifies the procedures for making sure that results are mistake-free.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Processes limited amounts of detailed information with reasonable accuracy.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Reviews and analyzes the accuracy of data and details.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Designs systems to help the team organize and track details and project progress.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops best practices for identifying and correcting errors, oversights, and omissions.
See 4 More Skill Behaviors
3 Marketing Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Specialist
Proficiency Level - 4
5 Competency for - Marketing Specialist
Proficiency Level - 5

Summary of Marketing Specialist skills and competencies

There are 0 hard skills for Marketing Specialist.
12 general skills for Marketing Specialist, Advertising, Brand Management, Content Marketing, etc.
7 soft skills for Marketing Specialist, Innovation, Attention to Detail, Initiative, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Specialist, he or she needs to be proficient in Innovation, be skilled in Attention to Detail, and be skilled in Initiative.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.